Forbes
Contributor
Your Business Grew. Your Systems Didn't. Let's Fix That.
I help conscious leaders use AI to reclaim their time, measure what matters, and get true ROI (Return On Intention).
As Featured In
I Don't Build My Life Around My Business. I Build My Business Around My Life.
Hours Reclaimed
In Measurable Client ROI
Day Results Framework
Peace... I'm TerDawn.
For over a decade, I've been the go-to strategist for high-achieving entrepreneurs. But a few years ago, my healing journey taught me a powerful lesson: success shouldn't cost you your soul.
I went from working 40-50 hour weeks to a joyful and profitable 10-15 hours. Not through hustle. Through strategic AI implementation and nervous system regulation.
As a weekly Forbes contributor and featured expert on Forbes' longest-running show “Leadership Lessons,” I teach about AEO (Answer Engine Optimization), Vibe Coding, ChatGPT Ads, and the latest in AI for small and mid-sized businesses. I founded the Institute of Business AI™ (IBAI™)—the first organization creating standardized ROI benchmarks for small and medium-sized businesses.
This work is not about building faster. It's about building true.
Learn About My JourneyCheck Out My “Leadership Lessons” Episode with Forbes
Featured as an expert on Forbes' longest-running show discussing Answer Engine Optimization (AEO) and the future of AI discovery.
Forbes “Leadership Lessons” — The longest-running show on Forbes
You're Successful. So Why Does It Feel Like You're Collapsing Under the Weight?
You've achieved the metrics. The revenue. The team. The recognition. But internally, you're questioning what that success has cost you.
You say things like:
- "I have 47 browser tabs open. Seventeen are AI tools I'm 'evaluating.' I use three. The rest are digital tombstones to my optimism about automation."
- "The gap is real. Big companies have whole teams for this. I'm trying to make ChatGPT do backflips."
- "I added up the subscriptions. Three thousand dollars a year. For tools I don't use. That sit there, billing me, while I'm still doing a lot manually."
- "My team refuses to touch it. They think I'm trying to replace them. I'm just trying to stop drowning."
- "I can't tell if this is actually helping. I spent the money. I watched the course. But I have no idea if any of it is working."
- "My business grew exponentially, and now I need immediate systems for management."
You're capable. Intelligent. Self-aware. Often the most competent person in the room—and the most exhausted.
You're curious about AI but resistant to hype. Tired of being told to "just automate more" without strategy. Tired of choosing between success and sovereignty.
Secretly, you want to enjoy your business again. To have space to think. To feel like growth is supporting your life—not consuming it.
Your business has outgrown the nervous system and systems it was built on. AI isn't the real issue. Capacity is. You don't need speed. You need coherence.
Return on Intention™
Most people measure success by what a decision produces.
I measure it by what a decision returns you.
Return on Intention™ (ROI²) is the framework behind my work. It ensures growth does not come at the cost of clarity, capacity, or integrity.
Scaling the wrong thing faster only compounds misalignment.
The Five Pillars of Return on Intention™
Intentional Clarity
Is the intention behind this decision clean or reactive?
Nervous System Integrity
Can your body sustain what you are building?
Embodied Decision-Making
Are you choosing from self-trust or pressure?
Intelligent Systems
Do your systems give you time or take more of you?
Impact Integrity
Will the long-term ripple still feel aligned?
If the answer is no, the return is compromised—no matter how profitable it looks.
I do not optimize for output.
I optimize for Return on Intention™.
Ways We Can Work Together
1:1 AI Integration Session
$2,500
2 hours
Surgical diagnosis. Immediate implementation. We identify your biggest bottleneck and deploy the AI solution before the session ends.
Book Your SessionThe Deployment Session
$5,000
4 hours
Live systems. Measurable impact. We build and deploy the AI infrastructure your business needs—working systems, not another PDF.
Apply NowConsulting Retainer
Apply
Someone in your corner. Not just on your calendar. For businesses ready to make AI their competitive edge—with ongoing strategy, direct access, and real accountability.
Learn MoreSpeaking & Corporate Training
Custom pricing
Your team is drowning in AI tools they don't use. TerDawn teaches organizations how to implement AI for measurable ROI—not just tool adoption.
Book TerDawn to SpeakTransformational Programs
Certified AI ROI Consultant™
$1,444
The only program teaching business professionals to measure, prove, and monetize AI ROI.
Join the Next CohortAI Business Intelligence Society
$111/month
Private membership for entrepreneurs ready to build systems that produce measurable results.
Join the WaitlistRead The Latest
Real ROI: My Own Business Case Study
81% Overhead Reduction, $39,000 Annual Savings
“Before implementing AI systems, my business required a full-time human team to operate, costing approximately $4,000/month. After implementing a strategic AI stack, my monthly operating expenses dropped to $750.”
Compressing 4 Weeks of Work into 3 Days
“Creating a new course used to take 3-4 weeks of research, writing, and design. Using AI tools, I can now produce a higher-quality course in just 3 days. That's a 70-80% reduction in time.”
Launching a Full Sales Funnel in 3 Hours, Gaining 500+ Subscribers
“Building a sales funnel used to require a developer, $2,500-$5,000, and a 2-4 week timeline. I designed and launched a full webinar funnel in 3 hours, capturing over 500 new email subscribers in 45 days.”
Hear It Directly From Leaders Like You
“TerDawn is truly incredible and has helped our company get our hands dirty with AI so that we don't have to keep our hands so dirty all the time!”
Paul Birrell
President, Restaurant Marketing & Delivery Association
Kristian A. Smith
Founder, The Faith Community
Keenya Kelly
CEO, Keenya Kelly Enterprises
Meltrice Sharp
Managing Partner, CLE Consulting
Mercedes Eckert
CEO, iShop
Life
Communications Coach, Transformational Speaker
Mike Stelzner
Founder, Social Media Marketing World
Is Your Business Ready for AI ROI?
Take the free assessment and discover your AI maturity score across all five STEAD levers—plus your biggest opportunity for quick wins.
This diagnostic tool benchmarks your current "AI maturity" and reveals:
- Your score out of 100 across the 5 ROI Levers
- Which lever to focus on first for maximum impact
- Your biggest capacity leaks and how to plug them
- Specific, actionable next steps tailored to your business
No fluff. No generic advice. Just data-driven insights you can use immediately.
Free AI ROI Readiness Assessment
Take the Free Assessment NowFrequently Asked Questions
Ready for the next step?
Book a 20-minute Alignment Call to explore how strategic AI can help you build a business that funds your life, not consumes it.
Book Your 20-min Alignment Call